As live sports continue to dominate streaming engagement, visibility at the point of entry has become a defining competitive advantage. In high-intensity moments like March Madness, success is not only determined by rights ownership, but by how effectively platforms...
State of Streaming features Lucas Bertrand, CEO of Looper Insights, in its latest article, The True Cost Of The Invisible Shelf: What It Costs Fans, Advertisers, And Rights Holders, alongside a dedicated podcast episode exploring how merchandising and placement are...
Streaming Made Easy features Looper Insights in its latest Above the Fold analysis by Marion Ranchet of HBO Max’s UK launch, examining how home screen placement and platform strategy shaped early performance in a highly competitive market. The article explores how HBO...
Looper Insights CEO, Lucas Bertrand, joined Rick Howe on Televisionation Friday Fireside to explore how data is bringing greater clarity to the impact of live sports and event promotion. The conversation highlights Looper’s MPV™ metric suite, outlining how more...
As major streaming services expand into highly competitive markets, launch execution has become a critical test of platform strategy. Beyond content, success is increasingly determined by how effectively services secure visibility across connected TV interfaces, where...
