A year ago, our report The Big Reset: 10 Trends Reshaping Streaming in 2026 asked 61 senior streaming and CTV executives how 10 trends would reshape streaming in 2026. Ten months on, six of their top predictions came true or largely true, and none has been...
As audience measurement moves beyond ratings and total views, the industry is looking for clearer links between what viewers see, what they watch and what it’s worth. NewscastStudio’s latest Industry Insights roundtable brings together analytics and technology leaders...
In the latest edition of The Streaming Ratings Report, The Entertainment Strategy Guy looks beyond the viewing charts at another part of the streaming wars: who wins the CTV home screen. Looper Insights’ September 2026 Streamer of the Month report ranks the top 10...
The holidays are no longer one long content season. They are a run of live moments, from Thanksgiving football to Christmas launches and Boxing Day. In 2025, live sport alone earned $20.7M in $MPV™ across major US CTV devices. $MPV™ is the dollar value...
As the nights drew in, British television did what it does best in autumn: it turned the lights down and the tension up. September brought a run of high-stakes thrillers and a fresh round of crime drama to UK connected TV home screens, as homegrown broadcasters and...
