MERCHANDISER OF THE MONTH
AUGUST
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Tubi gets back into the top 10, Paramount+ continues to fall
We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. Tubi makes its way back into the top 10, whilst Paramount+ falls another place into 9th, YouTube taking its place in 8th
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
HBO Max lights the digital storefronts on fire
August saw the much anticipated release of HBO Max’s ‘House of the Dragon’ and there were no opportunities left unturned to promote it, with this streaming app securing the best real estate with Top Carousel, Landing Page, Dedicated Row and Epics Placement features
With an impressive, vast display of different promotional materials across the major platforms, HBO Max was sure to rake in a whole new net of subscribers
Top to bottom: Xfinity US, Roku US, PS4 US
Disney+ creates a ‘Buzz’ in the atmosphere
Disney+ had to go to infinity and beyond in August, to ensure that as many fans of the original ‘Toy Story’ franchise as possible were made aware of their epic New Release, ‘Lightyear’
With the well recognised character, Buzz Lightyear, with his refreshed look at the forefront of a variety of eye-catching artwork, the title successfully captured a total of 9 spots across Apple TV in the U.S.
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Top to bottom: Apple TV CA, Fire TV UK, PS4 JP
DAZN gets to the top spots with KSI
This month, DAZN locked in the top real estate with ‘KSI v Swarmz and Pineda’ and ‘KSI: 2 Fights, 1 Night’, claiming the 1st Top Carousel within Apple TV’s ‘Discover’ tab, as well as the 1st and 5th Top Spots within Cox C2’s ‘Sports’ and ‘Home’ tabs respectively, securing great exposure to users with eye-catching colours
Apple TV UK
HBO Max reminds us of our past
Ahead of Prime Video’s exciting and much anticipated premiere of ‘The Rings of Power’, HBO Max took the opportunity to claim some top real estate within Google TV in order to promote ‘The Lord of the Rings: The Fellowship of the Ring’, encouraging viewership from anyone in need of a ‘Middle-earth’ refresher course. A smart move to jump on the back of Prime Video’s huge release, but just you wait and see what they did to steal attention away from the actual launch – all will be revealed in September’s Merchandiser of the Month
Google TV US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device.
This score is based on an exponentially weighted model of the spot values
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