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Being one of the largest streaming apps globally, our customer struggled with managing their presence across various digital storefronts and devices in their primary territories. They were responsible for curating thousands of hours of content.
They sought insights into the merchandising of their app and original content on prominent platforms, particularly in the USA and UK markets. They lacked information regarding potential promotional opportunities and were unable to monitor competitors’ activities within the same space. Gaining this knowledge was essential for optimizing their content placements and subsequently boosting revenue.
