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Our customer, a Connected TV Device platform, came to us with a lack of visibility on their own UI, as well as competitors. With no automated solution to track their platform globally, there were a large number of errors concerning content and app compliance being missed. An unmonitored platform experience, due to minimal resources, also contributed to a significant loss in users and therefore revenue, due to friction in their journey.
There were also ongoing reporting issues where App partners were requesting proof of compliant campaigns via screenshots and meetings, which demanded a huge amount of the partner managers time.
The design team wanted to benchmark the worlds best UI and UX’s. The only way they could get a selection to benchmark against was to go to the extreme of asking friends and family abroad to share images of their local devices, using their phones, to understand what these competitor UI and UX’s looked like in foreign markets.
The marketing department of our client was trying to encourage their App partners to invest more in on-screen merchandising campaigns. Their problem was having a common metric that they and the Streamer could use to gauge the value of both the Paid and the Editorial placements. Since not all traffic is driven from the limited paid placements, their attribution models were over estimating the traffic into their App from Paid placements, without taking editorial into account.
