Looper Insights lands A+E deal, ZAG investment
“Now that we’re using the Looper Insights platform, my time has been freed up to focus on the areas that deliver the biggest benefits to our company” said A+E Networks’ senior manager of TVOD/EST digital content, licensing and distribution, Michael Rycyzyn
Looper Insights, the software-as-a-service (SaaS) VOD optimisation firm for film and television, has entered into an annual deal with A+E Networks, under which Looper will provide TVOD/EST management and optimisation services to the global media and entertainment company.
Under the deal, A+E Networks is using Looper Insights’ tools to track, manage and optimise the sale of its TVOD titles across the US market’s transactional stores, including Apple iTunes, Amazon, Google, Xbox and Vudu. In addition, Looper Insights is working with A+E Networks to automate its workflows across storefronts and analyse its sales drivers, enabling the US media giant to optimise its pricing, availability, artwork and merchandising.
Michael Rycyzyn, A+E Networks’ senior manager of TVOD/EST digital content, licensing and distribution, said: “Now that we’re using the Looper Insights platform, my time has been freed up to focus on the areas that deliver the biggest benefits to our company, rather than fixing problems with our storefront activities. In the short period of time that we’ve been working with Lucas and his team, we’ve already seen a drop in the priority issues that needed to be resolved. These results have given me more time to invest in the effective management of our EST business.”
Lucas Bertrand, co-founder and CEO of Looper Insights, added: “Looper Insights was founded precisely to help media power players like A+E get the most out of their libraries by providing them with smarter tools to track transactions, analyse data and make better marketing decisions based observable sales trends. Having spent years working on the bleeding edge of VOD aggregation, I know that few IP owners are realising the full earnings potential of their IP. We’re here to change that. Everything we do for our clients is focused on increasing their revenues, reducing their costs and making their lives easier.”
In separate news, Looper Insights has also announced that ZAG, the growth consultancy and venture-investment arm of global advertising agency BBH, has invested in Looper Insights through its pioneering ZAG Seed Fund. The investment will fund the expansion of Looper Insight’s data analytics and engineering teams to further improve the accuracy of the platform.
Anu Shah, CEO of ZAG, said: “ZAG/BBH is thrilled to be investing in the Looper Insights team. In providing advanced, data-driven insight into the growing market for on-demand content, Looper’s product is servicing the needs of our clients and partners in the content and media space. We look forward to helping the team reach some exciting milestones in the near future.”
ZAG/BBH’s capital contribution follows the announcement earlier this summer that Great Point Media has invested in Looper Insights via its recently launched EIS (Enterprise Investment Scheme) fund, Great Point Ventures. This enabled the company to make a string of new hires, including a chief technical officer (Alex Heeton), and two business-development executives for North and Latin America (Eric Stein and Tony Kelly respectively).
Looper Insights provides visibility, data and insights of Apps and Titles across OTT and Connected Device environments including Smart TV, Games Consoles, Streaming devices and Set Top Boxes. Looper Insights provides software-as-a-service (SaaS) technology to the Film, TV and VoD industry, allowing them to increase customer acquisition, viewing and reduce churn through automation and insights. Developed in-house exclusively for the film and TV industries, the platform manages availability, pricing, packaging and merchandising across individual markets and stores. This is achieved via a single interface, powered by algorithms that turn data into actionable insights.
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