Looper Insights launches VOD optimisation for set-top boxes
LOOPER INSIGHTS NOW ADDS REAL-TIME VISIBILITY OF FILMS/TV ACROSS SET TOP BOX STORES TO ITS OTT SOLUTION
Major Studios trialling the new-generation compliance and merchandising solution that provides visibility across any title in real time on Cable / Satellite stores
Looper Insights, the VOD optimization company for the film and television industries, has launched Looper Insights SEE for STB, a set-top box-specific solution for VOD optimization.
Studios and stores can now subscribe to the new Looper Insights innovation and get full visibility of any title in any store anytime whether on an OTT store, an MVPD, connected TV or other device.
Lucas Bertrand CEO Looper Insights says: “Clients who use our data insights on their OTT stores, have been coming to us saying that they cannot get real-time data on set-top box stores. If you’re in LA or London how could you see the performance or positioning of your films on a store in another domestic or foreign market if it’s not OTT? So we have built a solution with our partners that solves a major blind spot for the industry. We’re currently trialling the technology with a major studio and will be announcing the deal imminently”
The hardware-software product delivers automated data which enables IP-owners to optimize their revenues across stores on traditional cable-and-satellite pay-TV services (MVPD’s and vMVPD’s). In addition, Looper Insights SEE provides fundamental merchandising and compliance insights, enabling studios to understand how their content is being priced and promoted, and how this impacts upon sales. Analysis of such factors as sales data, merchandise, artwork, positioning and availability enables IP-owners to build a causal relationship between marketing and consumption, fine-tune placement and text, and initiate promotions to boost return on investment.