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Our customer A+E Networks, has a vast content library and is constantly releasing new titles. Due to this, they were finding it difficult to maintain visibility of their content across the huge number of platforms where they were present.
With no visibility, A+E could not fully grasp where their digital content was positioned, and therefore how they were being presented to consumers compared to competitors, being unable to plan strategies to maximise their revenue.
Additionally, with no automated solution tracking their content across the global digital landscape, it was an arduous task to monitor and amend all of the availability and pricing of their titles, across all of the different devices.
