MERCHANDISER OF THE MONTH

APRIL

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Netflix continues to fall, losing 3 places since February

Netflix Logo

We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. Netflix was pushed down 2 places to 7th, with Disney+ and Hulu overtaking the app by jumping up in the rankings one place each

Russian Doll Netflix PS4

Paramount+ also overtook YouTube, whilst Starz entered the race in 10th place, knocking out Pluto TV entirely

*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity

Merchandiser of the Month Leaderboard - Prime Video Wins

A battle between the superheroes

This month saw Disney+’s ‘Moon Knight’ and HBO Max’s ‘Batman’ battle it out on the digital platforms with an assorted spectacle of artwork, in the hopes of saving us from endless hours of searching for content and therefore winning over our hearts

The launches for both Disney+’s new TV Series and HBO Max’s new release film secured Top Carousels and Epics placements across all major platforms, making their unmasking a truly unmissable moment

HBO Max v Disney+

Left to right: Apple TV UK, Fire TV UK, Sky Q DE, Vizio TV US

HBO Max v Disney+

Left to right: Apple TV US, Contour 2 US, Fire TV US, Vizio TV US

Apple TV+ knocks it out of the park

April was Apple TV+’s month, hitting home runs left right and centre to win epic promotion for its live coverage of Friday Night Baseball

Apple TV+ Friday Night Baseball

Left to right: Apple TV US, Vizio TV US, PlayStation 4 US

This comes after the news that Apple TV+ had bought its first set of sports rights in pursuit of their competitors, snatching up the Major League Baseball (MLB)

rights in nine territories including the US, UK and Japan

Prime Video goes back to the basics, but we like it

Prime Video decided that shaken isn’t always the best way forward this month, serving up the oldies, but the seriously goodies

Following the closure of Amazon’s near $8.5 billion deal to purchase film and TV studio MGM, Prime Video was keen to show off its new gems

This was Amazon’s second biggest acquisition to date

Prime Video on Apple TV Bond Promotion

Apple TV UK

Promoting the ‘Now Available’ Bond films within a stylish, star-studded dedicated row, the app gave us 24 titles to choose from presented in chronological order, starting

with the 1st film ‘Dr. No’ and finishing with the latest film ‘No Time to Die’

Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.

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