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Netflix continues to fall, losing 3 places since February
We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. Netflix was pushed down 2 places to 7th, with Disney+ and Hulu overtaking the app by jumping up in the rankings one place each
Paramount+ also overtook YouTube, whilst Starz entered the race in 10th place, knocking out Pluto TV entirely
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
A battle between the superheroes
This month saw Disney+’s ‘Moon Knight’ and HBO Max’s ‘Batman’ battle it out on the digital platforms with an assorted spectacle of artwork, in the hopes of saving us from endless hours of searching for content and therefore winning over our hearts
The launches for both Disney+’s new TV Series and HBO Max’s new release film secured Top Carousels and Epics placements across all major platforms, making their unmasking a truly unmissable moment
Left to right: Apple TV UK, Fire TV UK, Sky Q DE, Vizio TV US
Left to right: Apple TV US, Contour 2 US, Fire TV US, Vizio TV US
Apple TV+ knocks it out of the park
April was Apple TV+’s month, hitting home runs left right and centre to win epic promotion for its live coverage of Friday Night Baseball
Left to right: Apple TV US, Vizio TV US, PlayStation 4 US
This comes after the news that Apple TV+ had bought its first set of sports rights in pursuit of their competitors, snatching up the Major League Baseball (MLB)
rights in nine territories including the US, UK and Japan
Prime Video goes back to the basics, but we like it
Prime Video decided that shaken isn’t always the best way forward this month, serving up the oldies, but the seriously goodies
Following the closure of Amazon’s near $8.5 billion deal to purchase film and TV studio MGM, Prime Video was keen to show off its new gems
This was Amazon’s second biggest acquisition to date
Apple TV UK
Promoting the ‘Now Available’ Bond films within a stylish, star-studded dedicated row, the app gave us 24 titles to choose from presented in chronological order, starting
with the 1st film ‘Dr. No’ and finishing with the latest film ‘No Time to Die’
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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