MERCHANDISER OF THE MONTH
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Prime Video keeps 1st place for total
Media Placement Value™
We looked at 12 devices* in the U.S. to see who was winning the Top Promotional real estate.
This month, Paramount+ took a jump from 9th to 5th place, whilst YouTube and Netflix fell one place each. Disney+ also dropped from 7th to 9th whilst Freevee entered the leaderboard, stealing Tubi’s place in 8th and knocking the App out of the leaderboard entirely.
*Roku, Google TV, Fire TV, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
HBO Max’s ‘Succession’ jumps from 10th to 1st place as the title that captured the highest MPV™. Prime Video and Netflix enter the top title leaderboard this month, whilst Disney+ drops off entirely.
‘Succession’ makes a leap
Last month, ‘Succession’ sat in 10th place amongst the top 10 titles, which was impressive in itself due to the fact it was only released right at the end of March. With more time under its belt in April, launching a new episode each week, the title shot up to take its rightful place in 1st. With an impressive MPV™ score of 1,876 in the U.S., the title dominated the digital arena globally with a large number of placements in the top real estate.
With the full cast from the popular TV Show on display, alongside the HBO Max logo and Call To Action ‘Start Streaming’, the promotional materials made it clear to users Where to Watch it.
Top to bottom: Apple TV US, Fire TV US, PS4 US
Judge, Jury and perfect execution
‘Succession’ wasn’t the only title turning heads this month, with Freevee’s ‘Jury Duty’ capturing an astounding promotional backing across the major digital platforms, being the Apps top performing title with an MPV™ score of 434 in the U.S. alone.
It was no surprise that this App entered the Top 10 Streaming Apps in April, with their bold logo on display alongside a strong ‘Stream free’ Call to Action and vibrant artwork, turning user’s heads all month long.
Top to bottom: Fire TV US, Samsung TV US
Out with the old, in with the new
Disney+’s ‘The Mandalorian’ took it’s Season Finale to the next level this month by treating fans to refreshed artwork, with the new look alerting them of the finale by securing fantastic exposure across Apple TV.
Apple TV US
A sporting standout
Our sporting standout of the month goes to HBO Max, whose standout purple branding made a perfect pairing with the well known football club logos to alert users of the Live Chelsea x Real Madrid match, making it a clear Call to Action for users on Where to Watch it.
Google TV BR
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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