HBO Max shoots and scores with ‘Space Jam: A New Legacy’
‘Space Jam: A New Legacy’ gained HBO Max some incredible placements, with its dramatically vibrant artwork featuring in the key areas of the digital storefronts. The title even racked up an impressive 17 spots in total on Xfinity for its launch
In addition to the New Release gaining some great coverage, HBO Max maximised the opportunity by promoting their prequel title ‘Space Jam’, in some of the key areas of the digital storefronts
Peacock takes Gold, Discovery+ leaves empty handed
In the US, Peacock TV gained epic exposure for its exclusive coverage of The 2020 Olympics, from Top Carousels to dedicated rows, this App knocked out the competition with some incredible artwork and use of well-known celebrities across all of the storefronts
With data showing a 31% jump in downloads of the App during the 17-day event, compared to a 17-day period a month prior, Peacock TV struck Gold
Discovery+ on the other hand, who covered the event in the UK, didn’t quite step up to the mark. Using plain imagery of presenters, this promotion did not make it clear to users that it was promoting the coverage of the much anticipated and exciting Olympics. BBC, who also covered the event, were not given any promotional space
On Apple TV UK, no Apps were given a dedicated row to promote the event, which we have seen previously with other sporting events, such as Euro 2020
Apple TV+ takes home all of the Emmy’s
With the Emmy’s just around the corner, Apple TV has introduced a new row on the ‘Watch Now’ tab dedicated to Emmy nominated series and films belonging to Apple TV+ only. Previously these rows were shared between the different studios, this time, Apple TV+ wants the spotlight to itself
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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