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MERCHANDISER OF THE MONTH
DECEMBER
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Prime Video takes back 1st place for total
Media Placement Value™
We looked at 12 devices* in the U.S. to see which titles were winning the Top Promotional real estate.
Prime Video knocks HBO Max back into 2nd with the highest accumulative MPV™ score. Despite Prime Video having less Premium titles, it is beating other major streamers with attention to merchandising detail across their entire catalogue.
For the top 10 titles, Peacock comfortably takes 1st place with ‘Yellowstone’ capturing the highest MPV™, boasting a score 31% higher than HBO Max’s ‘The White Lotus’ in 2nd place.
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Latecomer ‘Jack Ryan’ commands a place in the top 10 titles
Despite ‘Tom Clancy’s Jack Ryan, Season 3’ launching late December, the title claimed an impressive MPV™ score with an assortment of eye-catching Top Placements. Securing Prime Video a spot in the top 10 titles, the New Release was just behind Prime Video’s ‘Three Pines’ in terms of MPV™ score, despite a much earlier release, 2nd December.
With bold text and the Prime Video logo making it clear to users Where to Watch this title, the App was sure to win over the hearts of those on the hunt for some fantastic binge-watching over the festive period.
Top to bottom: Fire TV US, Xbox US, Fire TV US, Apple TV US
The best things in life come in 3
Discovery+ and HBO Max both packaged and promoted a tempting trio of their Christmas films in the Top Placements.
With a clear Call to Action on Where to Watch the content and a slate demonstrating that there would be no chance of their festive offering drying up, these Apps were sure to be gifted a net of new subscribers.
Top to bottom: Apple TV US, Roku US
The gift of Film and TV
Re-packaging really does make perfect, especially in the form of a Christmas present, which NOW makes a great example of.
NOW made it difficult for users to refuse their festive treat, refreshing the artwork for the latest ‘Batman’ release with a tantalizing Call to Action, “Unwrap the Action”. Additionally, the App promoted a 50% off deal alongside a slate of trending and therefore eye-catching content.
Top to bottom: PS4 UK, LG TV UK
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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