MERCHANDISER OF THE MONTH
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Prime Video takes back 1st place for total
Media Placement Value™
We looked at 12 devices* in the U.S. to see who was winning the Top Promotional real estate.
Prime Video overtakes HBO Max again in terms of total MPV™, with the App securing 3 of the Top 10 Titles compared to zero last month. HBO Max only secured one title within the Top 10, despite having 5 last month.
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Disney+ soars into 1st place with ‘Black Panther: Wakanda Forever’ capturing the highest MPV™ of an individual title, whilst HBO Max’s ‘The Last of Us’ overtakes Peacock’s ‘Yellowstone’ to claim 2nd place.
‘Black Panther: Wakanda Forever’ roars on the digital storefronts
The launch of Disney+’s ‘Black Panther: Wakanda Forever’ did not disappoint us in February, claiming an impressive MPV™ score in the U.S. and being the Top Title of the month with an assortment of outrageously eye-catching Top Placements, while also dominating the rest of the major platforms globally.
With bold text, vibrant and star-studded visuals, Limited-Time offers and the Disney+ logo making it clear to users Where to Watch it, no heads could be turned away from this title.
Top to bottom: Apple TV UK, Izzi MX, Vizio US
The title was also seen to be used at the forefront of several Black History Month promotions in the US and CA, an important celebration that unfortunately did not receive its deserved prominence across the digital storefronts this year compared to last.
Top to bottom: Cox C2 US, Samsung TV US, Google TV US
The Disney+ domino effect
The likes of Disney+, Paramount+, HBO Max and Discovery+ are all puffing out their content filled chests this month on Apple TV US, with refreshed artwork in the Top Carousel of Apple TV’s ‘Apps’ tab to display an updated array of characters from their slate. Disney+ started this movement first however, and continue to dominate in all content slate related promotions.
Apple TV US
Tubi offers up Wonderland
Tubi enticed users this month with a uniquely eye-catching promotion with a tagline of ‘Find Your Next Rabbit Hole’. Offering up a never ending slate of content alongside an exciting variety of striking, colourful imagery, this App wins the strongest Call to Action of the month.
Samsung TV US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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