Merchandiser of the Month – January 2023

Merchandiser of the Month – January 2023




U.S. Flag

To make sure you never miss the biggest digital merchandising highlights each month,

sign up to our newsletter here

HBO Max Wins

HBO Max takes back 1st place for total

Media Placement Value

We looked at 12 devices* in the U.S. to see who was winning the Top Promotional real estate.

HBO Max overtakes Prime Video again, which is no surprise with its individual title rankings. Apple TV+ and Disney+ drop two places, allowing Netflix and YouTube to get ahead by jumping two places each.

HBO Max Wins

*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity

In terms of title performance, Peacock comfortably takes 1st place again with ‘Yellowstone’ capturing the highest MPV™. HBO Max dominates with an impressive 5 titles in the Top 10, ‘The Menu’ obtaining the highest score and contributing to just under 10% of the App’s total score.

NOW brings its branding A-game

For the second month in a row, NOW delivers an assortment of cleverly branded, eye-catching Top Placements. With their signature green colour and bold logo being evident immediately, each placement easily guided users on Where to Watch the ‘Premier League’ content.

NOW Sports Promotion

Top to bottom: LG TV UK, PS4 UK, Apple TV UK

Peacock shines with the Golden Globe Awards

And the award goes to Peacock, for obtaining a variation of impressive Top Placements on the major U.S. platforms in order to promote their coverage of the ’80th Annual Golden Globe Awards’.

With a clear Call to Action on Where to Stream the ceremony, the awards ceremony bagged the App a total MPV™ of 364.

Golden Globes Promotion Peacock

Top to bottom: Apple TV US, Google TV US, Vizio TV US, Cox CSP US

The gift of the gab

Starz, Pluto TV, Peacock and Apple TV+ did not mince their words this month, giving users a variety of offers that they couldn’t refuse.

With highly enticing Call to Actions in the form of special offers and free trials, paired with eye-catching visuals, all Apps were sure to turn heads as well as subscribers their way. 

Starz, Pluto TV, Peacock, Apple TV+ Promotion

Top to bottom: Vizio TV US, LG TV US, Cox C2 US, Shaw CA

Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.

How are your Titles or Apps performing across Connected Devices (Smart TV, Streaming, Set-Top Box, Gaming Devices and OTT)?

We give you visibility and insights, just contact us below