MERCHANDISER OF THE MONTH
To make sure you never miss the biggest digital merchandising highlights each month,
sign up to our newsletter here
HBO Max takes back 1st place for total
Media Placement Value™
We looked at 12 devices* in the U.S. to see who was winning the Top Promotional real estate.
HBO Max overtakes Prime Video again, which is no surprise with its individual title rankings. Apple TV+ and Disney+ drop two places, allowing Netflix and YouTube to get ahead by jumping two places each.
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
In terms of title performance, Peacock comfortably takes 1st place again with ‘Yellowstone’ capturing the highest MPV™. HBO Max dominates with an impressive 5 titles in the Top 10, ‘The Menu’ obtaining the highest score and contributing to just under 10% of the App’s total score.
NOW brings its branding A-game
For the second month in a row, NOW delivers an assortment of cleverly branded, eye-catching Top Placements. With their signature green colour and bold logo being evident immediately, each placement easily guided users on Where to Watch the ‘Premier League’ content.
Top to bottom: LG TV UK, PS4 UK, Apple TV UK
Peacock shines with the Golden Globe Awards
And the award goes to Peacock, for obtaining a variation of impressive Top Placements on the major U.S. platforms in order to promote their coverage of the ’80th Annual Golden Globe Awards’.
With a clear Call to Action on Where to Stream the ceremony, the awards ceremony bagged the App a total MPV™ of 364.
Top to bottom: Apple TV US, Google TV US, Vizio TV US, Cox CSP US
The gift of the gab
Starz, Pluto TV, Peacock and Apple TV+ did not mince their words this month, giving users a variety of offers that they couldn’t refuse.
With highly enticing Call to Actions in the form of special offers and free trials, paired with eye-catching visuals, all Apps were sure to turn heads as well as subscribers their way.
Top to bottom: Vizio TV US, LG TV US, Cox C2 US, Shaw CA
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
How are your Titles or Apps performing across Connected Devices (Smart TV, Streaming, Set-Top Box, Gaming Devices and OTT)?
We give you visibility and insights, just contact us below