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Merchandiser of the Month January



                                         HBO Max DOMINATES

HBO Max dominated the Apple TV US store.

With the use of various content artworks, all striking in colour, the title was impossible to miss. In particular, the use of a dedicated row within the Discover section of Apple TV US boasting of an all-star cast, leaves users with little choice but to investigate.

We also saw the Wonder Woman 1984 title being promoted heavily across multiple stores and territories, in the key promotional areas.

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                                      HBO Max comes out on top

HBO Max was January’s highest performer, gaining the top score for the value of its promotional spots.

Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.

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