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MERCHANDISER OF THE MONTH
JUNE
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HBO Max knocks Apple TV+ back into 3rd, whilst Disney+ loses 4 places
We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. HBO Max knocks Apple TV+ back into 3rd, whilst Disney+ takes a scary fall from 4th to 8th
Hulu jumps 3 places into 6th, whilst Tubi gets knocked out and is replaced by STARZ in 10th
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Discovery+ shouts loudly for Pride Month
Discovery+ kicked up a storm on the digital storefronts for Pride Month in June, with a generous sprinkling of vibrant, eye-catching artwork across the major platforms alongside an “Always Proud” phrase to promote their relevant content
Most notably, the App proudly claimed multiple Wide Banners within Roku’s ‘Home’ tab, holding the 1st, 3rd, 5th and 7th spots with ‘Trixie Motel’, ‘Love in the Jungle’, ‘1000-Lb Sisters’ and ‘Naked and Afraid’ respectively for outstanding visibility
Top to bottom: Roku US, Fire TV US, Xfinity US
The Boys are back in town
Prime Video wins this months stand-out New Release spectacle, striking the storefronts with simple yet bold artwork for the release of ‘The Boys, Season 3’
Claiming huge coverage to deter users from the competition, Prime Video snapped up Top Carousels, Epics placements and other major real estate, most notably holding 7 spots in total across Apple TV US for superb exposure
Top to bottom: LG TV US, Orange FR, Apple TV DE
Disney+ levels up and spaces out
This month, Disney+ switched things up with a refreshed content slate to entice a wide array of users across the digital storefronts
Disney+’s ‘All your favorites in one place’ promotion returned to Xbox with an updated artwork featuring leading characters from its most recent array of content
On Google TV, the App utilised its entire promotional space in an impressive fashion to maximise the promotion of 5 titles with the tagline ‘Heroes. Legends. Game changers.’
Despite these major efforts, Disney+ pulled out these stops a little too late, dropping 4 places in the rankings
Keep an eye out for next month’s insights to see if they can make a comeback
Top to bottom: Xbox One Console UK, Google TV US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device.
This score is based on an exponentially weighted model of the spot values
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