Disney+’s ‘Cruella’ launch took over the storefronts with Top Carousels and Dedicated Rows within Apple TV’s ‘Watch Now’, ‘Movies’, ‘Discover’ and ‘Apps’ tabs
Using contrasting colours, clear visuals of key talent and a Premier Access call-to-actions to stand out, it was made clear that this release was not one to be missed
This Disney+ Premier Access, however, did not compare to the likes of Mulan, which received 21 spots for its launch, compared to 14 for Cruella on Apple TV US
Paramount+ keeps its stride
Continues holding placements within the Top Flowcase on the Discover tab
Using a new show to promote the service on an almost weekly basis, viewers are being tempted each time with a new offering
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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