MERCHANDISER OF THE MONTH
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Prime Video keeps 1st place for total
Media Placement Value™
We looked at 12 devices* in the U.S. to see who was winning the Top Promotional real estate.
Apple TV+ overtakes Peacock to sit in the top 3, whilst Tubi jumps from 10th to 8th place, knocking Hulu to the bottom of the pack.
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
HBO Max’s ‘The Last of Us’ jumps from 2nd to 1st place as the title that captured the highest MPV™. Disney+’s ‘Black Panther: Wakanda Forever’ takes a steep fall from 1st to 7th.
‘The Mandalorian, Season 3’ jumps onto our screens
Disney+’s ‘The Mandalorian, Season 3’ lept onto the storefronts in March, claiming an impressive MPV™ score in the U.S. and dominating the digital arena globally with a large number of eye-catching placements in the top real estate. Most notably, the promotion snapped up an impressive dedicated row on Foxtel AU that cleverly promoted additional content within the ‘Star Wars’ franchise.
With highly recognisable characters at the centre of the promotional materials and the Disney+ logo making it clear to users Where to Watch it, this title was unmissable.
Top to bottom: Fire TV UK, Foxtel AU, PS4 US
Don’t stop ’til you get enough
Apple TV+’s ‘Ted Lasso’ showed us all how dedicated rows should be done, securing two highly impressive rows within Telstra AU and Sky Q that visually popped, using vibrant visuals and key talent to tempt in users. If that wasn’t enough, strong Call to Actions accompanied this promotion to call out a 6-month trial as well as New Episodes available. We have never seen this type of promotion on Telstra.
Top to bottom: Telstra AU, Sky Q UK
Paramount+ takes over
Paramount+ dominated PS4 by holding the Landing page as well as the entire 1st block within the ‘Featured’ row of the ‘Discover’ tab, promoting a bundled offer of ‘Paramount+ with Showtime’. With ‘Yellowjackets’ at the forefront of the promotion, the vibrant yellow font focussed the users attention on the selection of visuals promoting the content.
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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