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Merchandiser of the Month March

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Broadcaster VOD (BVOD) of the Month – CBS is everywhere

With their content and logo being heavily promoted across Apple TV US, in particular within the TV Shows tab, it is no surprise that CBS was this month’s highest performing broadcaster

The launch of Paramount+

Paramount+, a rebranding of CBS All Access, launched on the 4th of March with heavy promotion across Apple TV US

The Watch Now and TV Shows tabs of Apple TV were home to a fully dedicated row for Paramount+. Each spot kept with the branding of the blue Paramount+ logo, making each placement pop and easily identifiable as Paramount+

               

CBS comes out on top

CBS was February’s highest performing BVOD, gaining the top score for the value of its promotional spots

Clever Bundling in the UK

On Apple TV UK, studios are becoming more creative with their Bundle promotions; instead of championing titles on their own, the studios are now also using the Film Genre and Content Categories to attract viewers

This is a smart way to push for library content in a time where there are few New Releases and an overwhelming amount of films available that the user may not be interested in

International Women’s Day

With International Women’s Day being celebrated on the 8th of March, the ViacomCBS subsidiaries Miramax and Paramount took over an entire row for the ‘Leading Ladies’ in our lives

With vibrant colored backgrounds, stand-out title fonts, and a singular image of the leading talent, this row stood out amongst the busy Movies tab of Apple TV US

 

Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.

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