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MERCHANDISER OF THE MONTH
OCTOBER
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Peacock jumps into top 3 for the first time,
Disney+ falls out
We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. Peacock makes its way into the top 3 for the first time ever, Disney+ falls 2 places down into 5th. Pluto TV returns to the top 10, knocking out Tubi entirely once again
*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Halloween Ends does some Peacocking on the digital storefronts
Peacock stole the show on the digital storefronts with its highly anticipated slasher New Release ‘Halloween Ends’ being its top performing title, securing the best real estate to shout about the release ahead of Halloween day itself. The title achieved an impressive MPV score of 1,313, which contributed to 9% of Peacock’s total MPV for the month
With the iconic horror duo, ‘Michael Myers’ and Jamie Lee Curtis’s ‘Laurie Strode’ at the forefront of huge promotional takeovers, it was the perfect temptation for viewers to dive into the Peacock TV App to stream and get in the mood for spooky season
Top to bottom: Vizio TV US, Apple TV US, Google TV US
Prime Video stays dedicated
Prime Video claims some more epic features within the major digital storefronts globally, claiming an MPV score of 3,705 for its title ‘The Lord of the Rings: The Rings of Power’
Prime Video’s ‘The Lord of the Rings: The Rings of Power’ moved up to claim new Dedicated Rows, and additional Top Carousel placements. It also continuously held a Dedicated Row on Samsung TV’s ‘Movies’ tab, something we have not seen before on this platform, which consistently updated to feature the latest episode in the series
Top to bottom: Google TV AU, Samsung TV US, Sky Q UK
Prime Video is our Sporty Standout
Our sporty standout of the month comes from Prime Video, who dominated the US digital storefronts this month to promote ‘Thursday Night Football’ in the top tier real estate, across 11 different platforms with an impressive MPV score of 688
Google TV US
Fubo TV creates a huddle on Roku
Additionally, Fubo TV impressively claimed all 3 out of 3 available Banners within Roku’s ‘Home’ tab, monopolising the prime real estate and securing fantastic exposure to promote their Live Coverage of ‘College Football’ and ‘NFL’ along with various Live Channels available through their service
Roku US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device.
This score is based on an exponentially weighted model of the spot values
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