Merchandiser of the Month – October 2022

Halloween Ends Peacock

Merchandiser of the Month – October 2022




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Prime Video Wins

Peacock jumps into top 3 for the first time,

Disney+ falls out

We looked at 12 devices* in the U.S. to see who was winning the top promotional real estate. Peacock makes its way into the top 3 for the first time ever, Disney+ falls 2 places down into 5th. Pluto TV returns to the top 10, knocking out Tubi entirely once again

Apple TV+ SEE

*Roku, Google TV, Fire TV Cube, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity

Merchandiser of the Month Leaderboard - HBO Max Wins

Halloween Ends does some Peacocking on the digital storefronts

Peacock stole the show on the digital storefronts with its highly anticipated slasher New Release ‘Halloween Ends’ being its top performing title, securing the best real estate to shout about the release ahead of Halloween day itself. The title achieved an impressive MPV score of 1,313, which contributed to 9% of Peacock’s total MPV for the month

With the iconic horror duo, ‘Michael Myers’ and Jamie Lee Curtis’s ‘Laurie Strode’ at the forefront of huge promotional takeovers, it was the perfect temptation for viewers to dive into the Peacock TV App to stream and get in the mood for spooky season

Prime Video The Rings of Power

Top to bottom: Vizio TV US, Apple TV US, Google TV US

Prime Video stays dedicated

Prime Video claims some more epic features within the major digital storefronts globally, claiming an MPV score of 3,705 for its title ‘The Lord of the Rings: The Rings of Power’

Prime Video’s ‘The Lord of the Rings: The Rings of Power’ moved up to claim new Dedicated Rows, and additional Top Carousel placements. It also continuously held a Dedicated Row on Samsung TV’s ‘Movies’ tab, something we have not seen before on this platform, which consistently updated to feature the latest episode in the series

Prime Video The Rings of Power

Top to bottom: Google TV AU, Samsung TV US, Sky Q UK

Prime Video is our Sporty Standout 

Our sporty standout of the month comes from Prime Video, who dominated the US digital storefronts this month to promote ‘Thursday Night Football’ in the top tier real estate, across 11 different platforms with an impressive MPV score of 688

Prime Video Thursday Night Football

Google TV US

Fubo TV creates a huddle on Roku

Additionally, Fubo TV impressively claimed all 3 out of 3 available Banners within Roku’s ‘Home’ tab, monopolising the prime real estate and securing fantastic exposure to promote their Live Coverage of ‘College Football’ and ‘NFL’ along with various Live Channels available through their service

Fubo TV

Roku US

Each score is calculated from the frequency and placement of an App or Title across the tracked connected device.

This score is based on an exponentially weighted model of the spot values

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