MERCHANDISER OF THE MONTH
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Prime Video keeps 1st place for total
Media Placement Value™
We looked at 12 devices* in the US to see who was winning the Top Promotional real estate.
This month, Peacock overtakes Apple TV+ to snap up 3rd place for total MPV™ performance. Disney+ also makes a big leap from 8th place into 5th, knocking Paramount+ down to 8th.
*Roku, Google TV, Fire TV, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Max re-enters the top title leaderboard with ‘The Flash’ capturing a total of 958 MPV™ to secure 8th place. Both Hulu and Paramount+ fall out of the leaderboard entirely this month with no titles being placed.
‘The Little Mermaid’ swims to the top of the pack
This month, Disney+’s ‘The Little Mermaid’ swims to the top of the pack to capture 1st place with an impressive MPV™ score of 1,698 in the US. With strong Call to Actions promoting an incredible limited-time offer of ‘$1.99 per month for 3 months’, ‘The Little Mermaid’ casted a wide net which was sure to catch a ton of new subscribers.
Top to bottom: Fire TV US, Roku US, Vizio TV US
NFL dominates the digital arena
Paramount+ performed a complete touchdown when it came to obtaining the best digital real estate to promote their coverage of the ‘NFL’.
With vibrant visuals, key talent, strong Call to Actions and clear branding immediately visible in the best areas of the digital storefronts, this promotion was unmissable.
Top to bottom: Vizio TV US, Roku US, LG TV US
Peacock makes a bold statement in Sport
On the 22nd of September, Peacock claimed a Banner within Samsung TV to promote their expansive Live Sports Coverage, using a bold tagline ‘The Most Live Sports Of Any Streamer’, a compelling statement that is bound to attract user attention.
Samsung TV US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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