Our platform:
Built in partnership
with Streamers,
Studios and Broadcasters

Explore
our journey
and what makes us
unique

September 17, 2024

Relativity Media
Boosts Revenue and Visibility
with Looper Insights

Relativity Media is a leading independent entertainment studio specializing in the acquisition and distribution of commercially successful films across all platforms, including theatrical releases, digital, transactional, streaming services, and television.

Since June 2020, the studio has partnered with Looper Insights to ensure compliance with major digital retailers and enhance merchandising visibility for both New Release and Catalog titles across Connected Devices.

In this case study,
we have worked on…

MONITOR AND AUDIT DISTRIBUTION
ENSURE COMPLIANCE

Discover more about our product Vizibility.

CHALLENGE

With a continuous slate of content released annually across various digital platforms and an extensive library of titles, Relativity Media required immediate access to a solution that offers same-day launch reporting. This is crucial for ensuring compliance with availability, artwork, pricing and metadata.

Additionally, effective management of pricing and content merchandising during New Release and library price promotions is vital. Given their significant media investments driving traffic to digital stores, any errors could impact sales, revenue and the customer experience.

In the summer of 2024, Relativity Media launched a comprehensive price promotion with a major digital retailer. Despite this, three key titles—Hypnotic (starring Ben Affleck), The Immortals (starring Henry Cavill), and the popular Shark Night—encountered limited promotional exposure on the digital shelf. This was due to a configuration error that caused pricing discrepancies across all three titles and formats, undermining their merchandising effectiveness.

SOLUTION

The Looper Insights platform provided crucial support through its Vizibility solution. By tracking all targeted devices—mobile, web, Smart TVs, set-top boxes, streaming devices, and game consoles—along with digital retailers, the platform ensured compliance and optimized merchandising throughout the customer lifecycle.

Relativity Media utilized Looper Insights’ intuitive, automated dashboard to immediately address pricing errors, audit their catalog, verify artwork, align metadata, and confirm adherence to negotiated promotional space. The Looper Insights Vizibility solution enabled rapid error correction, minimizing negative impacts on their P&L.

RESULT

Within just four hours of the promotion going live, Looper Insights quickly identified pricing errors, allowing Relativity Media to address and immediatly rectify the issue.

Over their four-year partnership with Looper Insights, the studio has leveraged Vizibility‘s capabilities not only to identify and address other pricing and availability challenges but also to uncover hidden promotional opportunities. This strategic use of Vizibility has resulted in a significant boost in sales for both New Release and Catalog titles across all tracked digital platforms.

Beyond optimizing revenue, the solution has also strengthened relationships with digital partners through improved communication and coordinated strategies, leading to more successful collaborations and favorable revenue-sharing agreements.

Looper Insights has been our eyes and ears across all digital retailers, playing a crucial role in managing our transactional business through its intuitive platform and comprehensive reporting and analytics. This partnership has driven significant revenue growth and enhanced audience reach, solidifying key retailer relationships.”
Joe Arancio, Head of Home Entertainment and Digital Distribution

CONCLUSION

By leveraging Looper Insights and Vizibility, Relativity Media effectively addressed critical issues in pricing, availability, and promotional visibility.

This strategic enhancement of their digital operations has resulted in increased revenue and a broader audience reach. Improved issue resolution and content performance visibility have further strengthened partnerships with digital retailers, leading to more successful ventures and improved revenue sharing.

book a demo

Media Pulse:
our Analytics
Resource Hub

The Streaming Giants Turned August into a Digital Getaway

Our platform:
Built in partnership
with Streamers,
Studios and Broadcasters

Explore
our journey
and what makes us
unique

Our platform:
Built in partnership
with Streamers,
Studios and Broadcasters

Media Pulse:
our Analytics
Resource Hub