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Off the back of The Super Bowl LVII domination, kicked off by Paramount+ in February, another streamer took full advantage of this momentum by...

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Disney+ Swiftly Takes Action

Disney+ Swiftly Takes Action

Explore our blog as it unveils Disney+’s smart play with Taylor Swift’s Super Bowl visibility, the Oscars 2024’s viewership leap, and Sony Pictures’ ambitious rollout of 54 FAST channels across Europe, illustrating strategic moves that are redefining the streaming and broadcast sectors.

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Merchandiser of The Month: March 2024

Merchandiser of The Month: March 2024

Explore Disney+’s strategic use of Taylor Swift’s Super Bowl spotlight, the Oscars 2024 viewership boost, and Sony Pictures’ launch of 54 FAST channels in Europe in our March Merchandiser of the Month report, highlighting pivotal industry shifts and strategic content promotions.

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Touchdown or Fumble for Paramount+

Touchdown or Fumble for Paramount+

Starting with the obvious, February saw Paramount+ dominate the digital storefronts to promote its coverage of The Super Bowl LVIII. This highly anticipated event saw The Kansas City Chiefs beating the San Francisco 49ers, with Usher dazzling the audience with an epic halftime show.

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Merchandiser of The Month: February 2024

Merchandiser of The Month: February 2024

Discover the latest industry shake-ups in our February recap: Paramount+ dazzles with Super Bowl coverage despite technical hiccups, ESPN, Fox, and Warner Bros. Discovery announce a new sports streaming platform, and Tyler Perry halts studio expansion due to AI advancements. Dive into the evolving media landscape and regulatory challenges in streaming. Read more on these headlines and our Merchandiser of the Month report here.

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Super Bowl LVIII 2024: A Review of Paramount+

Super Bowl LVIII 2024: A Review of Paramount+

Discover how Paramount+ conquered Super Bowl LVIII merchandising, dominating platforms like LG TV, Apple TV, and PS4. From vibrant visuals to compelling CTAs, each placement tells a story of strategic brilliance in the streaming arena. Download the report now for an exclusive look into their winning playbook.

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Media Regulators Guide 2024

Media Regulators Guide 2024

Explore the 2024 Regulators Guide for insights into the challenges faced by regulators in Australia, the UK, and the US amidst the streaming boom. Learn about legislative responses and discover Looper Insights, a game-changer for real-time visibility on digital platforms. Download now to stay ahead in understanding the dynamics of digital prominence.

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