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In the face of challenges posed by streaming services, local broadcasters must adapt to the digital age. This guide explores the evolution from traditional TV to online streaming, highlighting why embracing technological innovation is crucial for survival and growth.
KEY HIGHLIGHTS:
The Evolution of Broadcasting:
- Transition from TV broadcasting, starting with the BBC and NBC, to the dominance of global streamers like Netflix and YouTube.
- Comparison of viewership from the 1936 Berlin Olympics to the 2020 Tokyo Olympics, illustrating the massive shift to digital.
- Timeline highlighting milestones from the invention of television in the 1920s, the rise of color TV, the digital transition, to the current streaming landscape.
Challenges for Local Broadcasters:
- Obstacles include high costs, resistance to change, and limited access to advanced technology.
- The decline in traditional TV ad sales and the rise of targeted digital advertising.
- The rise of cord-cutting, with increasing numbers of households abandoning traditional TV subscriptions in favor of streaming services.
Embracing SaaS Analytics:
- SaaS solutions streamline processes, enhance data-driven decision-making, and optimize resources.
- Benefits include cost savings, efficient monetization, diversified revenue streams, and fostering innovation.
- Case studies from industries like travel and banking, showcasing the impact of SaaS analytics on operational efficiency and revenue growth.
How to Thrive in the Streaming Era:
- SaaS analytics tools can help local broadcasters stay competitive by integrating with existing systems and providing real-time insights.
- Emphasis on the importance of thinking like tech companies to leverage innovative technologies.
- Examples of success from companies like Universal Pictures and Disney, who utilize data analytics to optimize their strategies.
- Looper Insights’ Looper Boost™ offers comprehensive solutions for tracking key analytics, benchmarking performance, and refining merchandising strategies.
