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As the 2024 Summer Olympic Games approach, understanding how to dominate digital real estate is essential for streaming success. Explore the digital merchandising triumphs of the 2022 Winter Olympics and Super Bowl 2024 with our comprehensive analysis.
KEY HIGHLIGHTS:
- 2022 Winter Olympics Insights:
– BBC iPlayer dominates Apple TV UK with top carousel placements.
– Discovery+ excels on Fire TV and Google TV UK with vibrant visuals and clear CTAs.
– Peacock shines on Xfinity and Apple TV US, leveraging engaging content tiles and strong branding. - Super Bowl 2024 Success:
– Paramount+ secures prime placements on LG TV and Apple TV US.
– Strategic CTAs like “TRY IT FREE” and “1 HOUR UNTIL” effectively capture user engagement. - Top Tactics to Capture Viewership:
– Maximize visibility and engagement in prime digital real estate.
– Utilize vibrant colors to ensure promotional materials stand out.
– Maintain bold and consistent branding across platforms.
– Include key information such as event dates, timings, and participants to avoid audience confusion. - How to Stay Ahead for Paris 2024:
– Looper Insights offers real-time insights and comprehensive merchandising analysis.
– Solutions include campaign monitoring and post-event reports for optimized promotional performance and ROI.
