It’s the moment we’ve all been waiting for, lights, cameras, and a ton of action. The 2024 Paris Olympics are officially here! Even if you’re not a sports fanatic, you’ll likely tune in to catch some of the most hyped competitions. But there’s one showdown in particular that’s grabbing our attention: the streaming giants’ battle. It’s as entertaining as ever with Peacock in the U.S. and Stan in Australia jumping to new heights to win over digital audiences. They’re rolling out eye-catching promos to showcase their Olympic coverage. Peacock is celebrating American athletes with stunning visuals, and down under, Stan is leading with striking promotions. And the Olympics wasn’t the only opportunity for the streamers to strive for gold in the sports arena. Prime Video in Germany has served up a winning shot with their Wimbledon campaigns, using thrilling visuals of the tournament’s top players to captivate tennis fans and draw them to the live matches. Want to see which platforms are lighting up their torches, attracting subscribers to these services like moths to a flame? Then you should put on your running shoes and sprint towards our latest Merchandiser of the Month July report here.

Let’s step away from sports now. This is the kind of news that turns heads and gets everyone talking – big moves in the world of media and technology. Skydance Media and Paramount Global have just inked a definitive agreement that will propel Paramount into the stratosphere as a premier media and technology powerhouse. In a blockbuster $28 billion deal, Paramount Global will merge with Skydance Media. This isn’t just a merger; it’s a massive leap forward in redefining the entertainment landscape. With this alliance, Paramount is gearing up to revolutionise the way we experience media, merging cutting-edge technology with world-class content.

Stepping back into the digital merchandising scene for a second, STARZ and Paramount+ took a creative approach to their July promotions, marking significant milestones. Both streamers took a creative approach to their July promotions. STARZ celebrated a decade of Power, while Paramount+ commemorated SpongeBob SquarePants’ 25-year legacy. We really do love these kinds of moments in the industry. And, deservedly, these anniversaries became the focal points of vibrant promotional campaigns on Fire TV, crafted to attract attention. This tactic not only rekindles the enthusiasm of long-time followers but also captivates new viewers. Scream it from the rooftops we say, as by embedding these celebrations into your promotional strategy, you are showcasing the enduring popularity of your franchises. And, it doesn’t hurt that you’ll be engaging and expanding your audience base along the way too. You can take a better look at this within our latest Merchandiser of the Month report here.