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Turn your marketing team into superheroes

All the information is out there in the form of data just waiting for you to extract the extra profit currently being left on the table but this is only possible by exchanging outmoded tools with automated media-specific and intelligent workflows.

With a global release of a hot new movie such as Joker one might anticipate a spike in demand for previous incarnations of Batman’s nemesis or perhaps for films featuring prominent performances of star Joaquin Phoenix.

That demand can be capitalised on by the owners of those assets in partnership with the digital platforms on which they are available. But the degree to which this is possible is nowhere near as acute as it should be.

Indeed, it’s practically impossible to supercharge sales and here’s why.

The ability to make even simple changes around VoD assets on transactional, subscription or advertising based digital services is limited because of its historic management by emails and spreadsheets.

The fact is that distribution is so complex that even with an army of interns gathering spreadsheets and taking screenshots of every page of hundreds of digital stores each week, your understanding of performance is inevitably incomplete and full of errors.

In TVoD environments it is especially critical to understand what the prices of your assets actually are across the entire inventory even to begin to optimise pricing.

Being able to view all your IP in one place in order to grasp whether those titles are even available for viewing or transaction should be table stakes.

But how can you optimise your business without knowing if a title is even live?

Without full visibility and the means to act on it in you are missing out on revenue.

The ability for content owners and operators to receive meaningful data in realtime about consumer interaction with content is absolutely essential for any business that wants to survive in the future.

The first step is to automate data gathering so that you can see all your titles in one dashboard. Then, with knowledge of parameters like sales data, merchandise, artwork, positioning and availability you can start to build a causal relationship of consumption and fine-tune adjustments like placement and text or initiate promotions to boost return on investment – at the click of a button.

A third step is to build predictive intelligence into the system capable of analysing sales history and consumption patterns, incorporating knowledge of upcoming events (like tentpole releases or global sports finals or national celebrations) and relevant data points to optimise viewing of your assets.

In some markets and on certain platforms it may be prescient to raise the price of catalogue titles featuring adult comic book characters by, say, 50 cents and then discount those titles or offer promotional bundles a week later – but only if you have the insight to do this.

At no point does this mean automating your staff out of their job. On the contrary, an automated set of tools designed for the complexity of digital distribution, will transform your marketing and operations teams into superheroes to supercharge revenues and reduce workflow inefficiencies.

All the information is out there in the form of data just waiting for you to extract the extra profit currently being left on the table but this is only possible by exchanging outmoded tools with automated media-specific and intelligent workflows.

Looper Insights provides software-as-a-service (SaaS) technology to film and TV rights-owners and VOD stores, allowing them to reduce their costs through automation and increase their profits through a suite of optimisation tools. Developed in-house exclusively for the film and TV industries, the platform manages availability, pricing, packaging and merchandising across individual markets and stores. This is achieved via a single interface, powered by algorithms that turn data into actionable insights.

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