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Our client, a local streaming app, faced a daunting challenge – a lack of visibility and data made it impossible to understand their digital merchandising performance on major digital storefronts. Operational efficiency was a crucial issue that was continually generating poor results, each campaign demanding two full weeks of manual work and costing our client $2500. The local streaming app had the budget available to launch another campaign each month but couldn’t due to capacity constraints leading to reduced operational efficiencies.
With no automated solution to track their content and app across the global Connected TV Devices landscape, they were forced to cut corners, leading to missed promotional opportunities and frequent data errors. This hampered campaign planning and decision-making which resulted in disappointing coverage across the digital storefronts, affecting content engagement and new subscriber acquisition.
