Want to reduce the amount of comms required to manage your Streamer partners?
So, you’re a digital platform owner, or at least you’re working for one. With endless entertainment streaming apps fighting to get the top promotional spots on your platform to promote their service, your inbox is likely overflowing and you’re probably overwhelmed. We’re talking email requests from nearly 50 services in North America alone (Forbes, 2021), from the likes of Prime Video, Apple TV+, Disney+, HBO Now and Netflix, all putting on their negotiating boots and barging their way into your long list of to-do’s. But that’s only the start. Once these entertainment apps have managed to secure these placements from you, they want to make sure they’re getting what they’ve bargained for – and that’s only fair, right? Would you pay thousands of dollars for a promotion with no proof that it even took place and in the way that it was promised, error free? This requires compliance across your entire platform, that is hosting 1,000’s of different spots and these are ever-changing, every day. I mean crikey, we feel exhausted even writing about it…
If only your company provided you with all the screenshots of all the campaigns to your partners, so you didn’t have to get harassed each day.
There is an automated solution which you are able to share with your partners at the click of a button. Armed with data and visual proof, you’ll be raking in some serious brownie points as well as some seriously good business. The proof IS in the pudding, especially when it makes your client look good. You might even be able to open up your laptop every morning without the sheer dread of what awaits you.
How to improve the value of your digital real-estate?
There’s another issue though. What if you aren’t getting these emails currently, because the services that should be desperate to get onto your platform and spend away on promotions are going somewhere else? You need to understand what your competition is doing; what might their UI’s look like in comparison to yours, that is drawing your customers away from you.
Looper Insights are able to help you with getting your UI redesigned and updated, to ensure it’s increasing the value of your real estate and is therefore able to deliver the views and subscribers that your potential customers will want to acquire at any cost. How can you prove this? Our Media Placement Value (MPV) metric helps you understand the value of a media placement according to its position on the digital shelf. Once you have this proof, you can show your customers why your platform will bring in more value to them than your competition. Backed by this powerful data, they won’t want to be missing out.
We can help you with all of this, just get in touch with the team here.