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VISIBILITY · DATA · INSIGHTS
Your VOD app or Titles are distributed across multiple Connected Devices (Set top boxes, Streaming devices, Gaming Consoles and Smart TV’s).

How do you track all those distribution points?

How do we increase customer acquisition, viewing and reduce churn?

THE PROBLEM

“In general, the bulk of users only see 5% of content that is available and they scroll through even less”

‘Promoting’ content through digital retailers should be straightforward, but it’s not.

No real-time visibility of content (and its performance) on shelves.

Inability to make informed decisions to increase viewing, customer acquisition and reduce churn by placing the right content and Apps in front of users

1000+ digital markets with massive content range and huge audiences, across multiple devices

THE SOLUTION:

VISIBILITY

We have built Looper Labs in UK and US for digital merchandising visibility

Data from Connected Devices (CD), over the top (OTT) platforms, Set Top Boxes, Smart TV’s and Streaming Devices via Looper Labs

Use cases:

Data to compare viewing or customer acquisition data to placement data to understand performance

Visibility of key titles and campaign opportunities to increase engagement and reduce churn

Competitive Insights on Merchandising campaigns

In App Compliance Title by Title

WHY

VISIBILITY

IS SO CRUCIAL

Key use cases

Content Owners (Sony, A+E) – users browse stores to select content. They rarely search for it by name. If they cannot see it being ‘promoted’ in the UI then its lost in the deep catalogue.

VoD Stores (Amazon, Peacock) – You have to fight to get better placement to increase viewing and customer acquisition. Reduce churn by making the best titles Visible.

Platforms (Roku, Xfinity, XBox, Samsung), – which VoD Stores, Apps and titles should be made Visible to sell more devices?

ANALYTICS

Know the value of Promotion Placement

Our merchandising solution gives our customers placement data to see how their Apps & Titles are being promoted over time

Use placement data and match to subscriptions, views or sales data to generate competitive insights on placement ROI

Personalised insights to suit customer specific marketing, analytics, account management and operations

 

KEY BENEFITS

THE LOOPER SOLUTION:

Visibility As a user sees each storefront

Data – Automated, historical, realtime

InsightsSimple, Actionable, Visual

THIS MEANS

Increase Viewing

Customer Acquisition

Reduce Churn

SO, WHY LOOPER?

Increase customer acquisition,  viewing and reduce churn

Unlocking insights, across marketing, sales, analytics and operations teams

Historical datasets to correlate against viewing, subscribers and downloads

Full visibility of competitor titles and campaigns

Unlimited number of users across marketing, sales, analytics and operations

Dedicated account managers to review monthly highlights and ensure adoption