The Sports Streaming Playbook: Key Tactics for a Knockout Sports Campaign
Live sports drives some of the highest engagement on connected TV, but success depends on visibility, not just rights. From home screens to recommendation rows, platform placement determines what audiences actually watch.
The Sports Streaming Playbook reveals how major sporting events are promoted across CTV and which tactics deliver the greatest impact.
Using $MPV™ (Dollar Media Placement Value), the report analyses campaigns across events including the Winter Olympics, Super Bowl and NBA All-Star Game, combining data with real platform examples to create a practical playbook for sports promotion.
Inside the Report
- 📊 Scale vs efficiency – How different events drive visibility
- 📺 Platform dynamics – Where sports campaigns win on CTV
- 🎯 Winning tactics – Proven strategies for visibility
- 🎬 Creative best practice – What drives engagement
- 📡 CTV visibility drivers – How placement shapes discovery
Key Takeaways
- Tentpole events deliver the highest value per placement
- Multi-day events win through sustained visibility
- Fire TV, Roku and Apple TV dominate placements
- Strong creative and “Watch Live” messaging drive discovery
- Interface strategy is critical to campaign success
Why It Matters
As competition for attention grows, visibility is everything. This report provides a clear, data-driven playbook to maximise sports campaign performance on CTV.
Get the Report
See what drives winning sports campaigns and how to apply it.