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Reports
LATEST INSIGHT
20-05-2026

After March Madness raised the bar on full-screen takeovers and bold “NOW STREAMING” creative, the NBA Playoffs arrived under direct pressure to hold viewer attention through the postseason. Looper Insights’ new report tracks how NBC/Peacock, Prime Video, and ESPN merchandised the first half of the 2026 playoff window across U.S. connected TV – and where streamers will need to sharpen execution before the Finals.

On-demand Webinars
6 December, 2024