This handbook provides account management teams with five key steps to maximize campaign success on Connected TV devices. From analyzing performance with MPV™ and $MPV™ to selecting prime placements and ensuring compliance, account managers gain practical tools to refine strategies and drive ROI.
Key Steps:
- Analyze Performance and Benchmark Competitors:
Utilize metrics like MPV, $MPV, and pMPV to evaluate current and past performance against competitors, refining your strategy. - Select Key Placements:
Choose high-impact placements for maximum visibility, using data insights to inform placement and budget decisions. - Plan Your Campaign:
Develop a comprehensive campaign plan with clear objectives, budget allocations, and strategic goals. - Negotiate Placements and Promotional Opportunities:
Leverage MPV and pMPV data to secure optimal terms and maximize campaign ROI. - Ensure Compliance:
Monitor and validate content placements with the Merchandising module to ensure alignment with campaign objectives.
