Free ad-supported streaming is rising fast, but is it rising right?
This new report, based on a survey of 1,115 U.S. members of the public and 37 media executives, reveals how FAST is reshaping the streaming equation, and what might be stalling its momentum.
Key Insights:
🔍 Discovery Deficit: 88% of viewers are open to FAST, but only 29% actively explore it. 83% of execs say audiences haven’t really engaged. Interest is there – discovery is the gap.
📺 Ad Fatigue = FAST Opportunity: 9 in 10 of the public would rather watch ads on a free platform than pay and still see ads. FAST is starting to feel like the fairer deal.
📉 From SVOD to FAST: 35% of viewers now watch more FAST than a year ago, while 29% have cut back on paid subscriptions. 83% of execs say FAST is now central to their strategy.
💰 Money on Hold: 64% of viewers see FAST as good or great value, but 50% of execs cite ad tech and measurement as major monetization roadblocks.
FAST is emerging as the unexpected frontrunner in viewer value. But the race isn’t over. Discovery, engagement, and monetization will decide who wins.
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