Looper Insights CEO, Lucas Bertrand, joined Rick Howe on Televisionation Friday Fireside to explore how data is bringing greater clarity to the impact of live sports and event promotion.
The conversation highlights Looper’s MPV™ metric suite, outlining how more accurate measurement of promotional effectiveness is becoming essential for premier sporting events. It also examines how AI is being applied to connect promotion activity directly to content discovery.
Coverage reinforces the growing importance of data-driven decision-making, as platforms and rights holders seek clearer attribution between marketing efforts and audience engagement.
👉 Watch the interview:
• Televisionation – Friday Fireside: Looper Insights CEO, Lucas Bertrand
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