In the latest edition of The Streaming Ratings Report, The Entertainment Strategy Guy looks beyond the viewing charts at another part of the streaming wars: who wins the CTV home screen. Looper Insights’ September 2026 Streamer of the Month report ranks the top 10 streaming apps and titles promoted across 13 major connected TV platforms in the US using $MPV™ (the value of CTV promotional placement).
The piece calls home screen promotion “an underrated part of the streaming wars”. It explains how CTV merchandising works and why controlling that inventory can make a real difference to a title’s fortunes.
It also digs into the September title ranking, from Apple TV’s big sports push to the priority titles other streamers put front and centre.
Read the coverage 👇
- The Entertainment Strategy Guy – The Streaming Ratings Report – IP Saves the Day On Streaming
📊 Download the full report: September 2026 Streamer of the Month
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