As audience measurement moves beyond ratings and total views, the industry is looking for clearer links between what viewers see, what they watch and what it’s worth. NewscastStudio’s latest Industry Insights roundtable brings together analytics and technology leaders to dig into exactly that, with Francesca Pezzoli, VP, Marketing at Looper Insights, among the contributors 📺
Francesca makes the case for CTV home screen placement as an early signal of audience demand, and explains how historical visibility data can help teams plan campaigns before a title goes live.
She also shares how distribution teams and studios are using interface data to review promotional agreements and release priorities, moving, in her words, “from assumption to evidence”.
Read the roundtable 👇
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