Connected TV platforms are continuously evolving – their interfaces, their editorial surfaces, their approach to content discovery. Understanding what is changing, what is working, and where the industry is heading requires a consistent, independent view of the platforms themselves.
Looper Insights’ CTV Interface Intelligence series provides exactly that – a ground-level, quarterly read on what is actually happening across the leading connected TV platforms, and what it means for the distributors, content owners and streamers looking to make the most of them.
Inside the Report:
Apple TV Home & Store Interface Redesign What changed, why it matters, and what it means for content owners competing on the platform.
Impact on Distributor Visibility How the redesign shifted the commercial landscape – and for whom.
Platform-Owned Content Analysis What Apple TV’s interface reveals about the relationship between platform design and first-party advantage.
Roku Home Screen Update One of Roku’s most significant redesigns in years, and what every distributor on the platform needs to understand about it.
Women’s National Basketball Association Spotlight Produced with State of Streaming – where the WNBA won interface visibility in Q2, and what it signals for women’s sport on connected TV.
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