A year ago, our report The Big Reset: 10 Trends Reshaping Streaming in 2026 asked 61 senior streaming and CTV executives how 10 trends would reshape streaming in 2026. Ten months on, six of their top predictions came true or largely true, and none has been contradicted. The result is a clear picture of what really changed on screen this year.
As 2027 planning begins, these shifts are already reshaping how content is discovered and valued. The time to act on them is now.
Inside the Report
- FAST and Live Sport – Free streaming and sports bundles were two of the biggest bets. Which delivered, and how far?
- Gaming and AI Storytelling – Games and generative AI moved deeper into streaming. Where did they really show up?
- The Battle for the Screen – TV operating systems and personalised interfaces raced to own discovery. Which approach shaped 2026?
- M&A and the Youth Shift – Consolidation and younger audiences redrew the market. What drove the biggest changes?
- YouTube and AI Assistants – YouTube grew on the TV as AI assistants arrived. Who is the new gatekeeper of discovery?
)