Launching a new streaming service (or re-branding an existing one) in the competitive digital landscape requires strategic planning and execution. This guide highlights key tactics for attracting and retaining subscribers, with insights from industry leaders like Disney+, Hulu, ESPN+, and Max.
KEY HIGHLIGHTS:
The Evolution of Streaming Services:
- Transition from traditional TV to digital streaming bundles, exemplified by the Disney Bundle.
Challenges for New Streaming Services:
- Overcoming challenges of introducing new service formats, such as bundling, and effectively capturing and educating potential users on digital storefronts.
Top Promotional Tactics for a Successful Launch:
- Secure Top Real Estate: Maximize visibility with prime positions on Connected TV devices.
- Strong Calls to Action: Use compelling taglines and pricing details to drive engagement.
- Bold Branding: Employ recognizable colors and logos for consistent brand awareness.
- Entice with Content: Showcase a diverse slate to appeal to various interests.
- Educate and Engage: Utilize interactive options to inform and captivate users.
