Uncover Paramount+’s winning merchandising strategy during Super Bowl LVIII 2024. From LG TV to Apple TV, PS4, and more, explore key highlights and MPV rankings in this exclusive report. Download now for strategic insights behind their success in the streaming space (despite the technical challenges experienced.
Key Highlights:
- LG TV: Paramount+ secured prime homepage real estate on LG TV, utilizing a compelling “1 HOUR UNTIL” CTA.
- Apple TV: Impressive placements on Discover and Home tabs, featuring vibrant visuals and live scores.
- Apple iPhone: Paramount+ excelled with the highest MPV on Apple iPhone, utilizing a “LIVE” CTA.
- PS4: Standout features on PS4’s Landing Page and Featured section with bold branding and a tempting “TRY IT FREE” CTA.
- Cox CSP: Two standout placements on Cox CSP’s Homepage, showcasing bold visuals and clear team indications.
- Xfinity and Xfinity Flex: Paramount+ secured the highest MPV on Xfinity’s On Demand Homepage and Xfinity Flex’s Landing Page, promoting “Super Bowl highlights” effectively.
- PS5: Paramount+ featured on PS5’s TV and Video Page, maintaining strong branding with a compelling “TRY IT FREE” CTA.
