The battle for viewers has moved to Connected TVs 📺, but the old metrics are failing. Traditional ratings are a thing of the past. So how can you truly measure your content’s footprint and win on the most important screen in media? 🥇
In this episode James Moore argues that Share of Voice is the new ratings. He introduces Media Placement Value (MPV™), a metric that quantifies your content’s visibility across a complex ecosystem of platforms like Roku, Fire TV and Samsung TV. 📈
Tune in as we explore:
- An Autopsy of Old Metrics: Why traditional ratings fail in a world of fragmentation and “walled gardens.” 📉
- The New Currency: An in-depth look at MPV™, the new standard for measuring your content’s promotional performance. 💰
- From Data to Decisions: Real-world examples of how teams can use MPV™ to inform strategy and de-risk content investments. 💡
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