Once the home of viral clips and bite-sized content, YouTube is now commanding attention in the living room, and the streaming industry is taking notice.
In this podcast episode, Looper Insights’ Malu Mayhew-Sanders is joined by CEO Lucas Bertrand to explore how YouTube has evolved into a major force in premium entertainment. Drawing from Looper Insights’ latest research report, the conversation unpacks the platform’s shift from mobile-first videos to lean-back, long-form content on the biggest screen in the house.
The data and findings from the report sparked major industry conversations, featured in top publications like Fast Company, StreamTV Insider, and Media Play News, and fuelled commentary from leading voices including Aden Ikram and Chris Colombo.
Key Topics Covered:
📺 From Phone to Primetime: Why YouTube’s biggest growth is now happening on television screens
🎬 Long-Form is Booming: How creators and media companies are launching full-scale series on the platform
📈 Monetization Models: Why YouTube’s hybrid approach is outpacing traditional SVOD strategies
🎤 Creator Power: What makes YouTube-native content succeed where others struggle
Featuring Industry Insight From:
🎙️ Malu Mayhew-Sanders, Host, Looper Insights
🎙️ Lucas Bertrand, Founder & CEO, Looper Insights
You can read the full report here 👉 How YouTube Took Over Your TV… and Why All Eyes Are Now on It
The future of streaming isn’t somewhere else. It’s already here. And it’s already on YouTube.
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