The 2026 FIFA World Cup Final was the most-watched sporting event of the year.
Looper Insights’ The Final Placement report captures exactly what happened across 19 major US connected TV platforms on the night of the 2026 FIFA World Cup Final. Using MPV™ and $MPV™ – our independent currency for CTV interface media – we’ve measured every placement, scored every position, and valued every moment of home-screen real estate captured by the three distributors that carried the match: Fox, Peacock, and Tubi.
Inside the Report:
Tournament Context and the Three Services That Stood Out – How Fox, Peacock, and Tubi each approached home-screen visibility across the full tournament period.
The Final-Day Snapshot – A head-to-head comparison of all three distributors on the night of the Final itself – total placements, $MPV™ value, MPV™ scores, and how the balance of power shifted when it mattered most.
The Content Funnel – How each service structured its World Cup content across live, highlights, archive, and subscription-driving placements – and what that reveals about their broader CTV strategy.
Distributor x Platform: Where Each Service Appeared – A platform-by-platform breakdown of which distributors showed up on which devices, and in what context – from Roku and Fire TV to Apple TV, Xumo, and Vizio.
The Final, As Viewers Saw It – Real screenshots from Fox, Peacock, and Tubi across multiple devices – showing exactly how the Final appeared on connected TV home screens in the moments that counted.
What The Final Tells Us – Five conclusions from the data: on value concentration, distributor strategy, platform behaviour, and what the 2026 Final signals for the future of sports rights and CTV visibility.
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