What was once a side quest is now a blockbuster strategy: gaming is powering streaming’s next phase.
This new report builds on our earlier research report Beyond the Console: Can Gaming Earn Its Place in Streaming?, moving from perceptions to performance with a data-driven look at how gaming IP is being promoted, discovered, and elevated across major streaming platforms. Using CTV promotional metrics like Media Placement Value (MPV™) and Dollar Media Placement Value ($MPV™), we analyze how effectively gaming titles capture visibility – and what that exposure is worth in today’s competitive streaming landscape.
Key Insights:
🍄 Blockbusters, Not Bets: From The Super Mario Bros. Movie to The Last of Us, gaming adaptations have shifted from risky experiments to mainstream hits, landing within the top 1% of all titles by MPV™.
📺 Franchise Power: Streamers are betting on gaming IP to anchor franchise ecosystems. The Last of Us Season 2 generated $5.5M in $MPV™ across 20 platforms, showing expanded investment and reach.
🎮 Streaming Gets Interactive: Originals like Beast Games highlight how interactive, game-inspired formats can drive significant visibility – generating $2.6M in $MPV™ in just two weeks despite being a non-franchise title.
⚡ CTV is the New Battleground: Roku, Fire TV, and Xfinity emerged as top drivers of $MPV™, underscoring how platform control shapes title prominence and promotional value.
So let’s dive in – the full report explores how gaming IP is reshaping franchise strategy, monetization models, and audience engagement across streaming.
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