The streaming landscape is evolving, and understanding media placement performance is more critical than ever. As competition intensifies, measuring consumer attention and predicting placement success can give you the edge you need. In this session, we explore $MPV™ (Dollar Media Placement Value) and pMPV™ (Performance Media Placement Value)—two new metrics designed to maximize content visibility and engagement.
Key Topics Covered:
📺 Super Bowl Showdown – How did Tubi’s 2025 Super Bowl merchandising strategy compare to Paramount+ for the 2024 Super Bowl?
📊 Maximizing Engagement – Proven strategies to enhance content visibility and boost digital merchandising performance.
🔎 Measuring True Impact – How $MPV™ quantifies consumer attention in monetary terms and how pMPV™ forecasts media success.
Featuring:
🎤 James Moore, Product Marketing Manager, Looper Insights
💡 Don’t miss this insightful session packed with data, strategies, and expert insights. Watch now on demand! 🎥
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