AI is streaming in – but will audiences trust it?
This new report, based on a dual survey of 1,207 U.S. viewers and 48 streaming and media executives, explores how artificial intelligence is transforming entertainment – and what could hold it back.
Key Insights:
🤖 Readiness Rising: 56.8% of execs say AI training is underway, but scaling – not starting – is now the challenge.
🛡️ Trust on Trial: 49.2% of viewers worry about data use, even as 1 in 3 welcome smarter recommendations.
🎬 Creativity’s Crossroads: AI is moving fast in content creation, but audiences aren’t yet sure it feels human.
💡 Engagement, Still Emerging: 38.3% of execs see high potential in AI assistants and adaptive stories, and audiences are curious – 29.1% would try them.
⚖️ Optimism with Caution: Most leaders see AI’s benefits outweighing its risks, but the focus is shifting from whether to use AI to how to do it responsibly.
And that’s just the start – the full report digs into readiness, responsibility, and how intelligence will shape entertainment’s next era.
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