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The Audience Equation: Winning Viewers and Value in 2025

The streaming industry is undergoing a major shift, with new bundling models, live events on FAST platforms, and evolving monetization strategies redefining the landscape. In this exclusive webinar, industry leaders examine the biggest forces shaping the future of digital entertainment and explore the strategies that will drive success in 2025 and beyond.

Key Topics Covered:

📦 The Great Rebundling: Expanding Beyond Video – How are streaming services integrating beyond video to create high-value subscription bundles?

🎯 Bundling as an Acquisition vs. Retention Play – Is bundling more effective at attracting new subscribers or keeping them engaged long-term?

🛒 The Importance of Customer Choice in Subscription Models – How are direct apps, aggregators, and telecom partnerships shaping consumer behavior?

📊 FAST and Free: The Rise of Live Events on FAST Platforms – How are live events driving engagement and boosting advertiser interest in free streaming platforms?

💰 The Subscription Model is Expanding, but Ads Are Inevitable – As hybrid monetization grows, how are streaming services balancing subscription revenue with ad-supported content?

📉 The Data Black Hole: Churn Isn’t Always Churn – Why tracking subscriber movement across platforms is one of the biggest challenges for streaming services today.

Featuring Industry Experts:

🎤 Kirby Grines – CEO, The Streaming Wars (Moderator)
🎤 Lucas Bertrand – CEO, Looper Insights
🎤 Scott Olechowski – CPO and Co-Founder, Plex
🎤 Marc Rashba – EVP, Partnerships, Cineverse
🎤 Scott Murrow – VP, OTT Distribution and Marketing, Starz

💡 Don’t miss this essential conversation on the future of streaming. Watch now on demand! 🎥

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