What we do - Looper Insights

Our platform:
Built in partnership
with Streamers,
Studios and Broadcasters

Explore
our journey
and what makes us
unique

Every Placement. Every Platform.
Every Day.

Looper Insights specializes in providing granular, real-time analytics and insights on the promotional impact of content on connected TV platforms (CTV). Our platform tracks where and how often content is featured across interfaces like Roku, Apple TV, and Fire TV, providing valuable data on content placement, banner visibility, carousels, and ‘Top Picks’ to optimize campaign performance.

This includes proprietary Media Placement Value (MPV™, $MPV™, and pMPV™) metrics that measure the prominence, monetary value, and impressions of digital media placements – offering a consistent, comparable way to quantify and evaluate on-screen visibility across platforms.

Increase Content Prominence & Revenue

Ensure Compliance: Fix distribution errors and meet platform standards.
Boost Visibility: Leverage MPV™ metrics to secure prime placements and enhance exposure.
Optimize with Data: Track MPV™ for ROI analysis, performance forecasting, and strategy refinement.
Stay Competitive: Use MPV™ insights to analyze competitors, optimize deals, and forecast content performance.

Platform Success Powered by Data

Optimize Compliance: Boost visibility, correct errors and track placements with MPV™.
Leverage Market Data: Use MPV™ Metrics to validate performance and secure better deals.
Outsmart Competitors: Analyze UI and promotional assets with MPV™ Benchmarks.
Maximize ROI: Forecast impressions, monetize media, and refine strategies with MPV™.

Empowering Local Regulators with Critical Insights

App Prominence: Track top apps and content on local platforms.
Compliance: Share placement data to ensure regulatory adherence.
MPV™ Analytics: Gain insights into app and content performance.
Reporting: Access MPV™, SOV, and benchmarking insights.

Revolutionary Industry Metrics
Media Placement Value (MPV)™

MPV™ Metrics: Measure share of voice across Paid, Earned, and Algorithmic placements.
$MPV™ Value: Convert CTV media space into dollars.
pMPV™ Benchmarks: Forecast content impressions using CPM.
Optimize ROI: Refine strategies for a competitive edge.