In the latest Entertainment, Media & Licensing – 04/13 Overview, Chris Colombo examines how Max and Apple TV+ executed their digital storefront strategies in the lead-up to new seasons of The Last of Us and Severance.

Featuring data from Looper Insights, the piece compares how each title was merchandised across CTV platforms. The Last of Us secured a high-impact placement on PS4, generating $377K in Dollar Media Placement Value ($MPV™) and 28 million impressions, Performance Media Placement Value (pMPV™), while Severance saw its top placement on Vizio, with $142K in $MPV™ and 10.6 million pMPV™.

In today’s crowded streaming landscape, even the best content can go unseen without smart, strategic promotion – visibility is what turns potential into performance. For a deeper look at how leading apps and titles are capturing attention, explore our March Streamer of the Month reports for the US and UK. The US edition, evolved from our long-running Merchandiser of the Month series, now features $MPV™ (Dollar Media Placement Value) – a powerful new metric that translates promotional impact into real, measurable value across platforms.

📖 Read the full breakdown by Chris Colombo:
👉 Entertainment, Media & Licensing – 04/13 Overview