September marked a shift in streaming strategy as the focus moved from summer slates to fall flagships. Streamers leaned into season premieres, live sports, and major event coverage to keep audiences engaged – all while a fresh wave of industry headlines reshaped the conversation. The question: who turned that momentum into measurable visibility? The September U.S. Streamer of the Month report has the full breakdown.
At the app level, Prime Video held its lead, but competition intensified. Tubi climbed higher in the rankings with prominent placement activity across connected TV storefronts, while HBO Max stood out with returning franchises and high-profile titles that drove steady visibility throughout the month. Paramount+ made waves with a major live event push, and Disney+ maintained strong traction on the family front.
When it came to titles, familiar favorites shared the stage with fall newcomers. One returning comedy-mystery series claimed the top spot, while a family-focused revival, a high-profile drama, and several new originals filled out the upper ranks. The data shows strong momentum across a mix of genres – from heartfelt to high-stakes – making September one of the most balanced months for title-level competition this year. For full $MPV™ rankings, campaign details, and performance insights, explore the September U.S. Streamer of the Month report.
Sports played a defining role as the NFL season kicked off. Live matchups dominated connected TV screens, with streamers using every play to secure prime placement across Fire TV, Vizio, and Samsung TV. Cross-platform promotions tied football coverage to wider content ecosystems – including dedicated rows and themed takeovers that kept fans inside the streaming environment all season long.
Elsewhere, music and awards programming proved just as powerful. Paramount+ turned the MTV Video Music Awards into a multi-device event, while other streamers leveraged limited-time offers and cross-service bundles to stay in view. Off-screen, major headlines – from a possible Warner Bros. Discovery acquisition to record-breaking live streams – kept the streaming conversation moving fast.
As Q4 begins, placement precision is defining success. Which streamers turned high-visibility moments into measurable $MPV™ wins, and which titles converted screen presence into staying power? The full rankings, campaign breakdowns, and title-by-title analysis await inside the September U.S. Streamer of the Month report.
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